GoPro Bloc Party
As part of GoPro’s launch of their HERO3 camera, Madrone hosted a street party attended by the press, as well as GoPro staff and VIP’s. Outside, Madrone provided projection domes and tents to house bars and catering stations. GoPro’s branded racing cars lined the street opposite food trucks and LED-lit lounge areas. Guests moved inside through an interactive gobo branded walkway to enjoy an inspiring presentation by the marketing team followed by DJ and VJ sets which ran late into the night.